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Scale a business that is growing on referrals and word of mouth.
How today's leading dentists solve the problem of aligning multiple practices, leading teams, and recruiting associates, so they can focus on the work they love the most.
Ben is an irreplaceable member of my team. Four years later he is still looking after my best interests with respect and professionalism.
I have a large staff with associates and needed leadership help. I signed on for a year over five years ago! He is an excellent motivator for me and my staff.
A guide to aligning and scaling practices through
professional leadership, referable teams, and memorable brands.
Scaling practices starts with leadership. Leadership creates the vision and culture. The culture drives the behaviors. Those behaviors develop a brand your staff and customers want to be a part of. The first step in leadership is about inspiration. It’s about defining a vision of success and building towards it. Having a vision you reference daily will keep you motivated. If you’re not motivated it will show and your staff and patients will become less engaged.
The Leadership vision enables you to create buy-in for the culture you wish to create. Culture should be kept as simple as possible. What do you want your practices to look like? How do you want them to feel? There are key steps to ensure they look professional, act organized, and feel trusted.
To scale your practices, you have to have a repeatable process that promotes your story and connects with your patients. If you don’t do this, your patients won’t know they can trust you and you’ll be trapped along with every other dentist who feels compelled to market on GroupOn. If you get your branding right first, you’ll stand out as trustworthy and relatable.
When you have your branding in place, your marketing becomes simple and powerful. With a range of proven, effective strategies, you can attract and retain high-quality clients who understand and value the services you provide. You’ll also discover the different types of patient, and discover which type will allow you to scale fastest.
Recruiting Associates is difficult and expensive, right? No! I’ll share a simple strategy so you know you’re hiring the right associate for each of your practices. When you discover how to attract and retain the right associates for you, you’ll unlock the real opportunity and be able to scale rapidly.
How much time is taken from you being forced to handle the fallout from miscommunication, friction and open conflict? How much of your time is converted to growth?