better job ads

The pandemic forever changed everything in the workplace, including the tools used to hire and find the most qualified candidates have changed. Companies are in constant competition to attract the most skilled and best candidates. One way to attract the most qualified candidates is by writing better job ads.

Understand What Candidates Want

Gone are the days of soul-crushing jobs that leave one feeling depleted. The workplace changed dramatically, leaving candidates with options, not just a paycheck. Job-seekers look to extend their creativity, find coworkers that feel like family, and find a job that builds them up, not breaks them down.

Forget Long Winded Ads

Forget the long, wordy, cliché job ads of the past; candidates want to be wowed from their first interaction. The ultimate and most appealing job ads will omit the difficult-to-read and unnecessary details by getting to the meat of what you are looking for and showcasing who you are.

What to Skip:

  • Poorly Written- Long, difficult to read, and full of unnecessary details
  • No personality- Candidates want to see who you are, not read dry descriptions
  • Cliché- too much of the same thing as everyone else

What to Do:

  • Proactively Recruit
  • Get Personal- Show the best side of you
  • It is less about what you put in the job ad and more about what you offer in terms of a work-life balance
Ready to for an Interview, Check Out These:  Top Interview Questions

The Best Job Ads Put the Best You Out There

Community and Values

“Nearly nine out of ten, or 86 percent, of millennials (those between the ages of 22 and 37) would consider taking a pay cut to work at a company whose mission and values align with their own,” according to LinkedIn’s latest Workplace Culture report

Get Ahead of Issues

In the age of technology, your company must be present on all fronts. If a possible candidate is considering applying for a job with you, they will also check out who you are beyond the job ad.  They are not going into a job interview blindly. They have researched and know all of your secrets.

A study by MRINetwork revealed that 69% of job seekers would refuse to work for a company with a negative reputation. Constantly work to create a positive and uplifting workplace home. One that employees love to brag about, happy employees go a long way in reaching potential candidates. In fact, they may be some of your biggest recruiters. 

Be Social

Social Media is not an afterthought if you want to attract the most qualified candidates. Proactively creating and showcasing office fun and employee camaraderie illustrates that you care about your employees’ happiness and curate a work environment that promotes positivity. Social Media is an essential proactive recruiting tool because it showcases your fun work family, creating a feeling of missing out for those that do not work for you.

Research the Competition

Everything is accessible to everyone; candidates are aware of what other companies offer and are enticed to find the same. This includes everything from salaries and wages to what raises competitors’ hands out.  Simply put, you will not attract top performers if you do not offer top wages.

Changing the WorkPlace

To stay abreast of social changes, you must offer competitive PTO, parental leave, and health insurance. Jobs provide stability, therefore benefits often convey what is important to an employee. Whether it is travel, family, or the ability to relax when needed, you must be cognizant of these needs. Employees should love where they work but no longer want to give up their lives for it. Competitive pay, wellness, offerings, perks, and professional development should all be part of the package.

Define the Core of Your Company

Establishing a clear set of values communicated clearly during the hiring and onboarding process ensures that the job seeker knows what you stand for. Finding employees that accentuate these values will go a long way.

The ultimate goal of hiring anyone is to complement the already existing staff. Every employee should feel like they are integral to your company balance. Cultivating an environment where employees feel heard, appreciated, and belong is the secret weapon in longevity. Therefore, you should always be playing the long game when it comes to hiring by always putting your best self out there.



About the Author Brittney McDowell

I have worked in a variety of roles within marketing, recruitment, and communications over the last 15 years. Supporting organizations with their recruitment and branding strategy is truly my passion. There is nothing more rewarding than supporting those who prioritize and deeply value their teams and employer brand.

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