social networks
Great leaders understand the importance of social media in today’s business world and use it to their advantage. They know social networks provide a powerful platform for reaching their audience, building customer relationships, and promoting their brand. Great leaders utilize social media by creating a calendar of posts for the week or month ahead. This helps them stay organized and ensures they are posting relevant content regularly.

Get Organized

Creating a schedule is one of the most effective ways to stay on top of your social media game as a leader.

  • Plan and organize your content.
  • Easier to post regularly and consistently
  • Ensure you’re targeting specific audiences at the correct times.
  • Significantly increase engagement rates.
  • Ensures presence is consistent and cohesive across all channels.

Get Staff to Buy-In

When creating a calendar, make sure to get staff buy-in. Encourage team members to share their ideas and suggestions for content themes or topics they think would be relevant to your audience. This not only helps in generating new ideas but also fosters teamwork and collaboration among employees.

Pro Tip: If your staff authentically shares your content, it will get more viewership. They will share content they feel connected with.

A happy team is more likely to get creative on social networks. Learn why Building a Team that Gets Along is so important.

Align Toward a Common Goal

Moreover, sharing the calendar with your team can help align everyone’s efforts toward common goals while keeping everyone accountable for their tasks. When all team members know what’s happening, they are more likely to contribute meaningfully towards achieving set targets regarding online engagement rates, lead generation, and overall business growth.

Strategies to Engage

There are several strategies that leaders can use to engage staff members in their social media efforts.

  1. Create a calendar that outlines the content that will be shared on various platforms. This calendar should include information about upcoming events, important news stories, and other relevant topics.
  2. Leaders can share it with their staff members and encourage them to contribute ideas for content. This helps staff members feel more invested in the process and ensures that the content being shared is relevant and engaging.
  3. Leaders can publicly acknowledge individuals who have contributed significant ideas or helped increase engagement on social media platforms. This recognition can motivate others to get involved and improve overall buy-in from the team.

 Which Social Network is best?

When it comes to social media platforms, there are endless options to choose from. Some of the most popular include Facebook, Twitter, Instagram, LinkedIn, and Pinterest. However, just because a popular platform doesn’t necessarily mean, it’s the right fit for your practice.

Pro Tip: Before selecting which media to use, it’s essential to consider your target audience and where they are most active online. For example, if you’re primarily trying to reach other healthcare professionals, LinkedIn may be a better choice than Instagram.

Leaders are integral to all aspects of your business, including your social networks. Learn how to Build a Leadership Brand that Works.

Connect with Followers

One effective way of connecting with followers on social networks is to reach out to them personally. This could mean commenting on their posts, responding to their messages, or even sending a direct message expressing your gratitude for their support. By doing this, you can show your followers that you appreciate them and value the relationship between you two.

Another way of connecting with followers is by creating engaging content that resonates with them. You can do this by conducting polls or surveys to understand what they want to see more of from you. You can also share personal stories or experiences that showcase your authenticity and allow followers to connect with you on a deeper level.

Managing Content

What should you include in your social network calendar?

  • Upcoming events or promotions
  • Relevant holidays
  • Trending topics
  • Infographics
  • Staff events
  • Patient testimonials
  • Informational Posts
  • Engaging videos
  • Funny photos

Pro Tip: HAVE FUN! The more engaging your content, the better it will perform on social networks. Get photos of your staff being silly, recreate trending videos, or showcase special talents. The possibilities are endless!

Making an Impact

Promoting and engaging through social media can significantly impact healthcare practices by attracting new patients, improving patient satisfaction, and increasing employee engagement. By creating a content calendar and getting staff buy-in, leaders can ensure that their social media efforts are consistent, authentic, and successful in achieving these goals.


About the Author Ben Shaver

For over a decade, I've guided growing dental practices and groups on how to use leadership and communication to build referable teams and memorable brands.

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