Hire a Freelance Dental Marketing Director for only $500/Month!
Want to interview me and learn what I can do for you?
Brittney McDowell
What Keeps You Up at 2am?
I own multiple practices and struggle to find consistent marketing from one practice to the next.
You're not alone. The biggest issue I see with multi-practice owners is that they are trying to utilize the same marketing strategy from one practice to another.
We find each practice has different demographics, different teams, different behaviors, and need different tactics to market multiple brands. It's easier than you think.
I'm a newer owner and heaven't grown my patient base as much as I would like.
The issue when you're a newer practice owner is finding traction in a new community with a limited team and limited resources. Trying to grow solely through Google won't do much.
We can build you a community strategy that helps grow brand awareness and eventually rule referrals on the Facebook Mom's group!
I haven't had much success with dental marketing companies.
There are great marketing companies out there but they are the exception not the rule. It's imperative that you find the best resources that bring the best value.
Where I help is developing a comprehensive strategy, clear messaging, negotiating the best rates on everything from SEO, PPC, and social media to direct mail, promotions and events.
Why I'm Passionate About Working With Dental Owners.
After fifteen years of marketing for large corporate dental groups I turned my focus to dental owners in private practice. I enjoy building relationships and found that corporate dentistry was very transactional.
Private practice has a unique opportunity for engaged leaders to build great cultures which leads to great brands that build referral based practices.
It also creates a unique opportunity for me. As a wife and a mother of three, I value my journey. Not just my professional journey but my personal one. I love that I can be passionate about serving wonderful clients like you without sacrificing time for family, friends, and myself.
Most of my clients are passionate about this as well. I'm not just their marketing director, I'm often times another great ear to bend when they need it.
I would love to be a part of your team! If you would like to interview me please schedule a time below.
Our Steps To Success
This isn't anything formal. This is a chance for you to ask me about my experience and see if I would be a good fit for your practice. We can talk about what level of engagement you need.
This is a one-time engagement so I can get to know you and the opportunities for the practice. Success i marketing comes form the alignment of leadership, culture and your brand. That starts here.
- During this two-hour workshop I will debrief a complimentary DISC and Values Assessment.
- I will interview you to get a feel for where you are on your journey and where the opportunities are.
- I then take a few days to make recommendations for what's next.
- Think of this as a treatment plan for your brand.
This is the step every client leaves excited about. This workshop goes beyond marketing. It creates a comprehensive communications strategy for the entire practice. Marketing starts with awareness and ends with referrals. In between that is how effective your staff is with converting new patients and retaining them. We will cover the entire patient value journey.
Most of my clients have been with me for years not months. This is because each month I:
- Evaluate our metrics of success and make adjustments only when needed.
- Utilize tools to make sure marketing opportunities are being converted.
- Save them thousands a month by finding high-quality resources that deliver results and negotiate great rates.
- Work with their internal team on how to effectively utilize social media, sponsorships, and community events.
Recent Case Studies
Colonnade Dental
Colonnade Dental is part of a private practice group with five locations. Like most of my clients they needed to re-focus their messaging and find a new way to grow their brand in the community.
The biggest issues for this practice were:
- A lack of new patients,
- A staff that wasn't properly trained to convert new patients
- Recalling their 9-36 month patients that haven't scheduled their treatment.
Program
We took this practice through the Signature Brand Experience™, team communications training, and built an internal marketing platform to help them recall their previous patients.
Actions
We ran numerous campaigns utilizing direct mail, Google SEO, Google PPC and Social Media. In addition our consultants performed a team communications workshop and included them in marketing roundtables to help train them on social media.
Outcome
In the first month they not only increased their new patients by over 20 but were able to convert almost 90% of new patient calls. They concentrated on reaching back out to previous patients with recall offers that brought in an additional 10 patients.
Happy Teeth Pediatric
Happy Teeth Came to us to develop a bran din a highly competitive area with several corporate pediatric dental offices.
The biggest issues for this practice were:
- No new patients yet.
- They needed to staff up heavily with the investment made in building a new practice.
- Clear messaging that resonated with ideal patients.
Programs
Dr. Tucker went through the Signature Brand Experience™ to solidify his vision, culture, and brand. During this process he learned that kids weren't necessarily the main target. It was Moms. He built a moms lounge and marketed an experience moms would enjoy.
Actions
We built a branded website that uniquely positioned him in the community against the other corporate offices. We worked on his SEO, Google PPC, Direct Mail, Billboard, Community Events, and worked as his business coach and marketing department to stimulate rapid growth.
Outcome
In eighteen months, Dr. Tucker had over 30 staff members, three doctors, and was doing almost three million a year in revenue. He had to buy property and build a bigger practice. In year three he added two more practices to create access for kids in the community.
Magnolia Dentistry
Magnolia Dentistry was an acquisition from an older practice that needed updating and a shift to a younger patient base.
The biggest issues for this practice were:
- An aging patient base.
- A staff that had been with each other for years and had some barriers for new ownership.
- No brand recognition or previous marketing.
Programs
Magnolia went through the Signature Brand Experience™ to help them educate the staff on the focus and communication strategy. They also utilized this to develop their brand and start marketing to younger patients.
Actions
We built a branded website that uniquely positioned them in the community. We launched Google search campaigns and and began building their brand on social media and direct mail. We also provided team communications training.
Outcome
By the third month they were seeing over 20 more additional patients that fit their ideal patient profile. In addition, their team was converting more new patient opportunities and increased their treatment planning percentages by 28%.