Multi-Location Success!

Methodology and Pricing

After two decades of working with 100s dental practice owners and groups, we discovered that most have found success by focusing on operational efficiencies. Our clients come to us because they want more. Operational efficiency is about how your practices run. To gain a competitive advantage, you must focus on how your practices behave.

This is where we come in. Good business behavior is about more than just being efficient; it aligns vision from leadership, fosters a culture based on trust, and builds a brand people want to work for and patients want to do business with. Companies that embody these principles are better positioned for short-term gains and long-term success.

Step 1: Practice Pulse

We always begin with a comprehensive practice pulse, requiring no further commitment at this stage. The objectives of this initial phase are to:

• Create awareness of your top issues and align your leadership team on the most important outcomes for your practices (e.g., patient acquisition, increased patient retention, improved practice visibility, hiring and retaining elite staff members).
• Prioritize these outcomes and determine the primary focus areas.
• Agree on a timeline for achieving these outcomes. (Usually 90 days)
• Explore various strategies to achieve these goals and determine the effort and activities required.
• Identify potential roadblocks and develop strategies to overcome them.
• Provide a range of implementation options at different investment levels to help you decide the best path forward.

Here’s how the journey starts:

Our team will lead a four-hour discovery session called the Practice Pulse™ with your leadership team, typically including the practice owners and the leaders of your operations, finance, and marketing teams (if applicable).  The group usually consists of 4-6 people.

During this session, we’ll ask a lot of in-depth questions to understand your business in the following areas:

• organizational structure
• unique differentiators
• recruitment and retention
• team communication
• staff alignment
• patient demographics
• current brand evaluation
• current marketing strategies

We’ll then go away for a week to chart the first phase of your new journey.

When we reconvene, we’ll present specific strategies to move from your current state to your desired outcomes. We’ll provide a range of implementation options, from comprehensive plans to initial steps tailored to your priorities.

At this point, we’re ready to do this!

Step 2: Program Implementation

The Practice Pulse from step one sets the course for identifying your desired outcomes and identifying the right strategies and tactics.

The Organizational Health Review and Patient Value Journey are the two guides we will implement to start building foundational tools for your teams to find success.

For most dental practices, our programs include a combination of the following:

Foundation:

• Organizational Health Review- Identify the current passion and proficiency of your staff. It’s hard to build a brand on an undertrained, disengaged staff
• Patient Value Journey- Crafting messaging that communicates who you help, how you add value, and what sets you apart.
• Website: Content upgrades or complete redesign based on need. 
• Video Content: Without video, it will be hard to tell the stories that engage elite team members and ideal patients. 
• CRM & Tech Stack: Evaluation, selection, and implementation.

Content:

• Written Content: Service pages, patient testimonials, educational articles.
• Video Content: Patient stories, informational videos featuring dental providers, staff satisfaction and practice tours showing off aesthetics and technology. 

Campaigns & Reporting:

• Dashboard for Marketing KPIs: Capturing new patients, patient acquisition cost, net patient growth, and patient retention.
• Scorecard: Each of our 90-day activities will have goals, activities, and accountability. These will be reviewed weekly.
• Reporting: Tracking revenue impact and key indicators to ensure we’re on course. 
• Strategy Calls: Ensuring alignment between leadership, staff retention, and patient acquisition goals, fostering ongoing dialogue, and sharing insights.

Pricing Expectations

Our comprehensive multi-location engagements typically range from $36K-$150K a year in fractional fees, plus a budget for workshops and media placements if necessary. However, you can start with initial steps, investing $9k-$36K per quarter. 

For groups with internal marketing teams, we offer coaching and consulting to design the strategy and action plan, guiding you through implementation. In these cases, our fees are lower since your team handles the execution.

We’ll help you maximize your budget and internal resources and clearly set expectations for results and timelines based on your investment level.

Variables Affecting Pricing:

• Your team and marketing goals (e.g., hiring staff, revenue targets, market expansion, new service launches, patient base diversification).
• The urgency of achieving these outcomes.
• The training and communication style of your staff. 
• Available internal resources (e.g., leadership, management, marketing staff, existing content).
• Competitive landscape intensity.
• Your current position within the competitive landscape.

Our Marketing Philosophy

In a changing dental market, traditional marketing methods are no longer effective. Read our article on: Hacking consumer behaviors to get the edge in dental marketing.

Success Stories

Here are a few case studies showcasing the impact we’ve created for dental practices:

Case Study: Increasing Patient Appointments for a Family Dental Practice: Learn how we helped a family dental practice grow its patient base and improve appointment booking efficiency. [Read/watch case study]

Case Study: Enhancing Online Presence for a Cosmetic Dental Clinic: Discover how we boosted a cosmetic dental clinic’s online visibility and attracted new patients. [Read/watch case study]