What comes to mind when you think of branding? Much of what people consider branding is tangible: logos, colors, and designs. However, the bulk of your brand is much more than that. Your brand is what you want to convey to those seeking services from your company. Branding should be what sets you apart and
What is Branding?Branding is a marketing concept that is often misunderstood, even by those within the industry. So what exactly is branding? Branding is the process of giving meaning to a company, its products, or services by creating and shaping a brand in consumers’ minds. You can consider a brand the perception consumers have in
Social media is not suitable as a stand-alone marketing tactic. However, if you are able to understand the importance of building a relationship with your audience through social media, you can start to build awareness around a brand that is appealing to your ideal patients. Here are 4 tips to get the best results out
If you want to attract elite team members, make it about yourself. The struggle was real for Dr. Cary. Having five pediatric practices in a rural part of the state made it hard for him to attract elite talent. Like everyone else, he needed hygienists and associates that would stick around longer than six months.