What comes to mind when you think of branding? Much of what people consider branding is tangible: logos, colors, and designs. However, the bulk of your brand is much more than that. Your brand is what you want to convey to those seeking services from your company. Branding should be what sets you apart and
A strong, positive, encouraging leadership brand actively keeps your employees happy and heard. Turnover is a huge conundrum in the current workplace. Millions of employees have joined the Great Resignation, in the last year and a half. We do not have the answer as to why, but we can offer ways to attract and
Dental Marketing: Direct Mail VS SEO There’s been a recent resurgence of direct mail among dentists. If you thought direct mail marketing or dental postcard marketing had gone the way of steam engines and wagons, then think again. The fact is the numbers show direct mail marketing is still going strong as a marketing
The pandemic forever changed everything in the workplace, including the tools used to hire and find the most qualified candidates have changed. Companies are in constant competition to attract the most skilled and best candidates. One way to attract the most qualified candidates is by writing better job ads. Understand What Candidates Want Gone are the
Dentists, Hardware Stores, and MarketingEvery once in a while, I like to change things up a bit and look outside of dentistry to help me communicate with my clients. A frequent question I hear a lot is: “Where should I buy my next practice.” Unfortunately, there isn’t just a simple answer.The Challenge:The dental industry has
What is Branding?Branding is a marketing concept that is often misunderstood, even by those within the industry. So what exactly is branding? Branding is the process of giving meaning to a company, its products, or services by creating and shaping a brand in consumers’ minds. You can consider a brand the perception consumers have in
Social media is not suitable as a stand-alone marketing tactic. However, if you are able to understand the importance of building a relationship with your audience through social media, you can start to build awareness around a brand that is appealing to your ideal patients. Here are 4 tips to get the best results out
Talk to any branding expert, and they’ll tell you the significance of color in influencing your market. Unfortunately, many dentists aren’t aware that the success of their dental marketing campaign relies heavily on the ideal color scheme. Why Is Dental Branding So Important? For most dental owners, branding refers to tangible items such as logos,
If you want to attract elite team members, make it about yourself. The struggle was real for Dr. Cary. Having five pediatric practices in a rural part of the state made it hard for him to attract elite talent. Like everyone else, he needed hygienists and associates that would stick around longer than six months.
Are your dental practices transactional or relationship-based? Being a healthcare provider these days means having to see a lot of patients. There are a lot of factors that make it difficult for dental practices to give their patients the time they would like to. But there are some great ways to make those appointments valuable.