Dentists, Hardware Stores, and MarketingEvery once in a while, I like to change things up a bit and look outside of dentistry to help me communicate with my clients. A frequent question I hear a lot is: “Where should I buy my next practice.” Unfortunately, there isn’t just a simple answer.The Challenge:The dental industry has
What is Branding?Branding is a marketing concept that is often misunderstood, even by those within the industry. So what exactly is branding? Branding is the process of giving meaning to a company, its products, or services by creating and shaping a brand in consumers’ minds. You can consider a brand the perception consumers have in
Social media is not suitable as a stand-alone marketing tactic. However, if you are able to understand the importance of building a relationship with your audience through social media, you can start to build awareness around a brand that is appealing to your ideal patients. Here are 4 tips to get the best results out
Talk to any branding expert, and they’ll tell you the significance of color in influencing your market. Unfortunately, many dentists aren’t aware that the success of their dental marketing campaign relies heavily on the ideal color scheme. Why Is Dental Branding So Important? For most dental owners, branding refers to tangible items such as logos,
If you want to attract elite team members, make it about yourself. The struggle was real for Dr. Cary. Having five pediatric practices in a rural part of the state made it hard for him to attract elite talent. Like everyone else, he needed hygienists and associates that would stick around longer than six months.
Are your dental practices transactional or relationship-based? Being a healthcare provider these days means having to see a lot of patients. There are a lot of factors that make it difficult for dental practices to give their patients the time they would like to. But there are some great ways to make those appointments valuable.