Hi everyone Ben Shaver with Venture Practices and today I'm going to be talking about branding because branding doesn't mean what it once did.
When practice owners thought about the brand, they thought about colors and logos and and really cool promotional items, right?
Don't get me wrong, that's that's part of it. But that's not what's most important.
I'm going to make a bold statement here.
Branding is overtaking marketing as the number one resource for building out your patient base.
Maybe a one B two referrals, one A.
But regardless, consumer behavior has changed drastically over the past few years and people no longer want to be persuaded through gimmicky marketing strategies.
They want to be influenced through consisting messaging that relates to them.
So when we consult on branding, we focus on having clients stop thinking about themselves and what they want to sell or their services, but instead concentrate on what their practices are about and how telling the right story will influence the patients that will build their practices out long term.
Because when you build a story based brand that your best patients want to actually here, guess what?
You don't have to worry about the $99 "New patients special", you don't worry about "Free whitening" "$1000 off Invisalign". Building a plan that people recognize means making a connection with your community so that when they do see your logo at the local baseball field, it actually means something because the best value in building a patient base is branding messaging and content.
And if this is the direction you see your practices going, then it may be time we had a conversation, My suggestion, click on the link below this video and we'll schedule a complimentary call so we can learn about where you are on your journey and how we can connect you with the communities that you serve.
I guarantee your call will have value, but most importantly, it will bring you direction and clarity.
So let's get started.
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