brand culture

Creating a solid social brand culture is about posting content and shaping an identity that resonates with your audience. Here’s a comprehensive guide on defining your brand culture, setting goals, and curating engaging monthly themes for a lively and impactful social media presence.

Defining Your Brand Culture:

Mission Statement:

Clearly articulate your mission and values. Social media content should reflect these principles, creating a cohesive brand narrative.

Identify Your Audience:

Understand your target audience and tailor your content to resonate with their interests, preferences, and pain points.

Visual Identity:

Establish a consistent visual aesthetic across platforms. This includes colors, fonts, and design elements that embody your brand.

Setting Goals for the Year:

Increase Engagement:

Aim to boost interaction with your posts through likes, comments, and shares. Engage with your audience by responding to comments promptly.

Grow Your Follower Base:

Set targets for increasing your follower count. Utilize targeted ads, collaborations, and hashtag campaigns to reach a wider audience.

Drive Traffic to Your Website:

To increase website traffic, strategically share blog posts, promotions, and landing pages on your social channels. Social media may seem slow growing, especially if you are a slower business. However, it is crucial. If you focus on your staff having fun and posting as secondary, your social media will showcase your authentic self. Your staff will share, and others will see how much fun you are having! Your staff will feel like an integral part of your brand culture. A bonus: Those looking for employment will check your social media; therefore, a robust social media will showcase exactly who your team is and the brand culture they will be a part of.

Monthly Themes and Special Events:

Create Monthly Content Calendars:

Plan your content calendar around monthly themes to maintain consistency and provide a fresh perspective. You can use themes already out there and make them fit into your business or create your own! There is no wrong way; make it fun!

Utilize Hashtag Holidays:

Leverage trending hashtag holidays such as #NationalDonutDay to create engaging content. Share behind-the-scenes glimpses or special offers related to these events. For example, treat your staff to delicious locally-owned donuts and share them on your social media. Not only do you get to showcase your staff enjoying themselves, but you also get to support local!

Team-Building Activities:

Incorporate team-building events into your content. Whether it’s a fun project, a themed dress-up day, or celebrating work anniversaries, showcase the human side of your brand.

Highlight Special Occasions:

Celebrate milestones, achievements, or anniversaries of your practice. Share stories, testimonials, or team spotlights to humanize your brand.

Fostering Engagement Through Fun Projects:

Seasonal Decor Challenges:

Encourage staff to participate in seasonal decor challenges. Share the results on social media, creating a sense of community and showcasing your workplace culture.


  • Pumpkin decorating contest during October
  • Valentine’s themed boxes
  • Ugly sweater contest during December

Themed Spirit Weeks:

Organize themed spirit weeks where staff can dress up according to daily themes. Capture the energy and creativity in photos to share on your social channels.


  • Jersey day- Wear your favorite sports gear near the Super Bowl
  • Dreaming of Summer- Wear your best summer-themed outfits in Winter
  • Super Hero Day- Wear your favorite superhero costume

A successful social media strategy is not just about broadcasting your services; it’s about building a community around your brand. By defining your culture, setting achievable goals, and aligning content with monthly themes and special events, you’ll foster engagement and create a memorable online presence for your dental practice. Remember, social media is a powerful tool for connection and storytelling – use it to showcase the vibrant culture that sets your practice apart.

About the Author Ashley Wells

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