personal job ad

A well-crafted job advertisement can distinguish between attracting top-tier candidates and needing help finding the right fit for your organization. Writing a personal job ad that resonates with potential candidates requires more than just listing qualifications and responsibilities; it requires an engaging and authentic approach.

Start with a Captivating Introduction

The opening of your job ad should immediately grab the reader’s attention. Begin with a concise and compelling introduction highlighting your organization’s uniqueness and the role you’re offering. Use this space to convey your company’s culture, mission, and values to give candidates a glimpse of what makes your workplace unique.

Focus on Candidate Benefits

Shift the focus from just the requirements of the role to the benefits candidates will gain from joining your team. Highlight opportunities for professional growth, skill development, and the chance to work on impactful projects. Candidates are more likely to be attracted to positions that offer meaningful career progression.

Use Clear and Engaging Language

Write the job description using clear, concise, and engaging language. Avoid jargon and buzzwords that might be unclear to potential candidates. Describe the role’s responsibilities in a way that gives candidates a vivid picture of what they’ll be doing day-to-day.

Showcase Company Culture

Give candidates a glimpse of your company’s culture and work environment. Share anecdotes, stories, or quotes from current employees to paint a realistic picture of working at your organization. This personal touch can help candidates visualize themselves as part of your team.

You should always be recruiting before you even have open positions. Learn more about The Power of Passive Recruiting and Why You Should Be Doing It

Highlight Impact and Purpose

Emphasize how the role contributes to the company’s overall goals and mission. Potential candidates want to know that their work will make a difference. Illustrate how their efforts will impact the organization and the broader community.

Use Visuals Wisely

Incorporate visuals like images, videos, or infographics to break up the text and visually represent your company and its role. Visual content can help candidates connect more emotionally and get a better sense of the work environment.

Personalize the Tone

Use a friendly and personable tone throughout the ad. Address potential candidates directly and use “you” and “your” to make them feel like you’re speaking now to them. This personal touch can create a stronger connection and increase engagement.

Provide Clear Application Instructions

Clearly outline the application process, including the required documents and how candidates should submit their applications. Make it easy for candidates to understand their expectations and how to proceed.

One of the most important aspects of branding is building a connection with your audience. Learn More on How to Humanize Your Brand on Social Media.

Highlight Diversity and Inclusion

Incorporate language that demonstrates your commitment to diversity and inclusion. Highlight your company’s efforts to create an inclusive workplace where all candidates are welcome and valued.

Incorporate a Call to Action

End your job ad with a strong call to action (CTA). Encourage candidates to apply by a specific deadline and express urgency. Use action-oriented language like “Apply Now” to prompt candidates to take the next step.


Writing a personal job ad that resonates with potential candidates requires a thoughtful approach beyond listing qualifications. By focusing on the benefits for candidates, showcasing your company culture, highlighting the impact of the role, and using clear and engaging language, you can create an advertisement that captures attention and inspires top talent to apply. A well-crafted job ad attracts candidates and sets the tone for a positive and meaningful candidate experience.

About the Author Brittney McDowell

I have worked in a variety of roles within marketing, recruitment, and communications over the last 15 years. Supporting organizations with their recruitment and branding strategy is truly my passion. There is nothing more rewarding than supporting those who prioritize and deeply value their teams and employer brand.

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